Traffic simply refers to the people who are visitors or customers who come to your website.
One of the best things about the Internet is that you can generate traffic in a very easy and inexpensive way. With very little budget, you can start getting traffic from sites like Google, Yahoo, Bing, and other social media platforms.
Getting traffic to your website is now cost-effective and very efficient. There are two ways through which Traffic can be generated. They are:
1) Organic Traffic/Free Traffic.
2) Paid Traffic.
Organic traffic is free traffic and to get free traffic to your website you’ll need to invest a lot of time into it. When you’re just getting started with your Online Business and you don’t have money to invest then this is the way to generate traffic.
However, if you want targetted and fast traffic then you will need a little amount of money to invest in getting that traffic. Most of the time the people who invest a little money on getting traffic usually get the amount covered by properly promoting and selling them relevant offers via email in the first 30 days. I’ll list down the examples for both types of traffic in the latter part of this blog.
The above illustrations show so many sources of traffic that you can use in your business, it can both be confusing and intimidating at the same time if this is your first time doing this. To make that simple I’ll list down a few examples below:
PAID TRAFFIC OPTION:1 (SOLO ADS)
Solo Ads is a great place to generate traffic because you can get targetted traffic that’s relevant to your niche. Basically there are groups of people who have a huge email list in various niches. So you can go over to these solo ad vendors and request them to send traffic to your website, landing page or any other page you want the traffic sent to.
Usually, you can get traffic for certain clicks. So you can select the no of clicks that you need and then purchase the traffic from the solo ad vendor.
In order to purchase traffic from Solo Ad vendors, you need to go to a place like Udimi. This is the No #1 Solo Ad marketplace where all the Internet Marketers come to purchase traffic. Once you’ve narrowed down that vendor based on your budget, niche, and ratings, you can go ahead and send them the link to the page where you’d like to drive traffic.
Now, these Solo Ad vendors will let you know when they are sending the traffic and when it’s complete. So once you complete the payment for this traffic you’re good to go. Paid traffic using solo Ads is a great way to build email lists because these are people who are most likely to purchase or buy from you.
PAID TRAFFIC OPTION:2 (FACEBOOK ADS)
Facebook is a platform that is used by billions of people around the world to connect with their friends, follow their favorite celebrities and also follow their favorite brands. That’s why this is one of the most important platforms for you to utilize for your business.
By now you already know how often you actually check your facebook in a day. This is one of the most important platforms for huge customer acquisition as there are over a billion Facebook users. Facebook advertising has helped many businesses and Internet Marketers to gain customers for their Business. You can also use Facebook ads to gain traffic to your website or store with a very small amount of investment. Like I mentioned earlier if you spend a little amount on advertising you’ll recover your advertising expenses within a month or two sometimes even in a couple of weeks if you’ve promoted or sold your product or service properly.
Unlike other online advertising Facebook’s average reach is greater. So Facebook will most likely give your business more exposure to your targeted audience.
FEW BENEFITS OF GETTING TRAFFIC FROM FACEBOOK:
- Targeted Traffic for any Niche.
- Traffic Generation as little as $5
- Very Specific Targeting (age-gender demographics interests etc..)
- Inexpensive (If done right)
To get started with Facebook Ads just log in to your Facebook account and then create your advertising account. Once done you’ll need to start creating your ad. To do that you need to provide targeting options such as (age-gender demographics interests etc..). Facebook will now show your ads only to those people that you’ve targeted.
For example, John (Customer) logs in to his facebook account and scrolls through his newsfeed and suddenly comes across your ad. He seems to be interested in seeing your offer. So he’ll click on your ad and he’ll land upon your opt-in page. Eventually, he might end up buying whatever you are selling or promoting and become your customer for a lifetime as he would have given you his email address as explained in the previous blog.
Facebook is a very powerful and scalable traffic generator. I would recommend you to use this strategy for your traffic acquisition.
FREE TRAFFIC: (ENGAGING IN FORUMS)
Forums are a great way to acquire traffic to your website or blog. Forums are groups or communities online where people interested in any subject or niche hang out and discuss topics in that niche.
The best way to acquire traffic for your website is to be active in those forums. That is because your ideal customer is hanging out in those forums and communities online. This is where they ask certain questions and you can provide relevant answers regarding your niche. You can also recommend products and services related to their query.
The most popular forum is Quora. Once you create a free account in Quora, you’ll be able to see people asking questions in your niche. You can go ahead start answering their questions. And once in a while, you can link back to your website, your blog posts, or your landing page. This is a great way to start driving traffic to your business right away without spending any money but just spending a few minutes every day.